Map of Žatec – the Hops TownLoad map
The coordinates shown for all tentative sites were produced as a community effort. They are not official and may change on inscription.
I visited this tentative WHS in Summer 2019 as a convenient stopover on my way to the newly inscribed Erzgebirge WHS.
Zatec has really made the most out of the regional and EU funds to exploit its main raw material for tourism. I'm glad I visited as I wouldn't have believed any information online that as much as seven fully-blown and rather large 'attractions' were linked to Zatec's hops, namely the Museum of Homolupolus, the Renaissance Malt-House Gallery, the Temple of Hops and Beer, the Peculiar Tramway Project, the Hops Astronomical Clock, the Hops Lighthouse and the Microbrewery U Orloje. Moreover, several house and building walls have been painted with hops motifs.
During my visit, I went up the modern looking Hops 'Lighthouse' (metal tower) to have a panoramic view of the whole hops town and fields and I checked out the microbrewery near the parking lot near a green area marked Zahrada. Even though I appreciate the noble attempt of attracting tourists in an otherwise ghost town of Czechia, I don't think that Zatec posseses any OUV even if it proudly claims to provide "the most important ingredient for the tastiest beers worldwide".
Historical core of Žatec belongs to one of the well-preserved medieval town structures with history over 1000 years. It was only partly modified in modern times. It does not disappoint but there are better examples in Czechia. The main reason why it is proposed as WHS is the long tradition of cultivation and processing of hops in Žatec municipality that sounds interesting and refreshing taking into account that Czechs are No.1 in consummation of beer in the world. Originally, hops was dried and further processed directly within the medieval walls as documented by shape of several roofs there. The mass production of hops led to design of new neighborhood - Prague Suburb in 19th, which preserved the shape of a standard town, but consisted mostly of buildings, factories, workshops and also quite a lot of chimneys, all related to hops drying and processing.
You can find two hops related permanent exhibitions in Prague Suburb. It is better to start with the official "museum of hops". Only "advantage" of the other one - "Temple of Hops and Beer" is that you can climb the modern hops tower with nice view (photo of the core zone of Prague Suburb). The tower was very criticized by ICOMOS in the first evaluation in 2018, so, maybe the tower will be pulled down?? I do not know... If you prefer beer drinking to museums, there is in fact only one good possibility - brewery&pub close to the museum of hops (beer is very good there!).
Besides the modern disrupting structures like the hops tower, desolate state of several building in the Suburb, the main problem of Žatec as hops town is that it is not easy to find and understand the OUV. The original historical district was also included to the original nomination in 2018, but there is almost no reason for that as its relation to hops is rather indirect. Prague Suburb is quite interesting and relatively compact structure of solid 19th century architecture, but it is not outstanding, and the chimney forest praised in the nomination text is not so spectacular and unique. It is also very problematic that the original hops-related function of the buildings is not preserved - the hops factories were moved to modern suburbs in 20th century. Another serious criticism of ICOMOS was that the fields for hops cultivations or other buildings such as farms or historical structures for hops drying in the countryside around Žatec were NOT included to the nomination. They are many hops field around Žatec, and they look very interesting.
We will see if the re-nomination in 2020 is more convincing than original one from 2018. My opinion is that Žatec is of national importance but without OUV, and should not be WHS.
Žatec – the Hops Town is up for inclusion in the World Heritage List in 2018. I’ve not been able to find any information online yet whether the ICOMOS advice has come out positive or negative. I put the Bohemian town on my itinerary of a long weekend trip to the German/Czech border region anyway. Žatec lies only about an hour’s drive away from Marienberg in the Ore Mountains, where I was staying.
I visited on a Saturday afternoon, and already on the way to it I was surprised that ‘everything’ was closed: shops had their doors firmly shut, and I was happy that I had filled up the tank of my car in Germany as even gas stations looked doubtful. Arriving at the central square of Žatec, it was easy to park there as no one was around as well! I had expected terraces full of beer drinking locals and tourists (the weather was very sunny and warm for late April), just as in most Czech towns that I had visited before. Only after some effort I found a pizzeria open for a late lunch.
Žatec advertises itself as ‘The Hops Town’, which isn’t the same as ‘The Beer Town’: the word “beer” does not even feature in the official T list description. What you will learn from a visit is how hops actually looks like (I had not seen it before) and what they do with it before it ends up in the beer. The industry of hop growing and processing in Žatec goes back to the Middle Ages.
The best place to learn more about the history is at the Hop Museum. This lies just around the corner from the quite tacky Hop and Beer Temple with its tower. The museum is located in a former hop storage and packing plant (a huge building). At the entrance I received a print-out of a few pages in English, explaining the objects shown across the 3 floors. Most spectacular I found the exhibition about hop-growing on poles – hop plants actually look a bit like vines, but taller. Until 1957, it was common to grow them attached to constructions with meters high wooden poles in ‘hop pole gardens’.
The wealth that came with the blossoming hops industry also led to rich residential and communal buildings. A nice row of those at the elongated main square looks recently revamped or repainted.
Although there is some signposting, I found it difficult to find out which places can be visited. They are scattered around town among lots of not so interesting places. Roaming around the empty streets I stumbled upon the old synagogue – while peeking in, it looked in such bad repair that it might be a hazard to enter. But there is actually an exhibition inside about the Jewish history of Žatec. The synagogue itself was badly damaged already during the Kristallnacht (1938) and never used again. I was unexpectedly quite moved by the visit, as the state of the building makes it seem that it all happened yesterday.
After so many WHS associated with grapevine growing, it would be a welcome change to have one about hops too. I find it a pity actually that Žatec has not gone for a cultural landscape approach, as hops growing is still practiced around town as well as the rest of the production process. The current proposal possibly focuses too much on the historic buildings, which may come across as yet another Central European town center with a row of colourful houses.
Žatec is where a lot of beer comes from! I mean, the hops for the beer. They export it to like China, Ireland (Guinness apparently), all over the world. If you drive around the area you will see massive fields of hops but what is special about the town itself? Actually very little. It is a quiet town. Coming here to explore beer culture is not the right spot. There is a big museum and a hop tower. The tower is just to see the town from above and I don't really recommend wasting your money on it. The hop temple is actually sort of like a children attraction with a scary ride attraction but they do teach you about Žatec's hop-growing and hop-processing a little, with the building it was the former hop storage. When asked about breweries they give you some restaurants outside of town, heading almost back to Marienbad even, where they have good food and you get the local beer. Unfortunately this was going the wrong way for the trip and it was not drinking time. Of course you can pick up the Žatec beer anywhere but the shops here have a good selection too.
2007 Added to Tentative List
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