kintante:
potential in the browser titles and meta descriptions.
SEO not really my area of expertise. Some feedback and ideas would be appreciated.
Re description (missing) and titles (not that specifci) I proposed something for sites yesterday to Els.
My general understanding is that the title should look akin to this and have < 65 chars. E.g.:
<name> - <2nd info> | brand
One issue is the brand. The brand is also the subject. So I went to the brand claim in my proposal (For World Heritage Travellers)
Title for Sites:
Galapagos Islands - World Heritage Site | For World Heritage Travellers
Galapagos Islands - Natural World Heritage Site | For World Heritage Travellers
Galapagos Islands - Unesco World Heritage Site | For World Heritage Travellers
Galapagos Islands - World Heritage Site of Ecuador | For World Heritage Travellers
Proposal Description (pick first sentence):
The Galápagos Islands are famed for their vast number of endemic species and the studies by Charles Darwin that led to his theory of evolution by natural selection.
For tentative sites:
Title:
Bagh-e Babur - Tentative Site of Albania | For World Heritage Travelers
Description:
Bagh-e Babur is part of the Tentative list of Afghanistan in order to qualify for inclusion in the World Heritage List.
For former sites:
Title:
Bagh-e Babur - Former Tentative Site of Albania | For World Heritage Travelers
Description:
Bagh-e Babur was part of the Tentative list of Afghanistan. It did not qualify for inclusion in the World Heritage List.
In the end we need to do this exercise for each and every type of page (and there are many).